Why I am planning to open a quirky cool footwear accessories brand?

 

I Initially I had several business ideas some were product based and some were service based. But 21-year-old Genz self-inside me did not get the full conviction on those ideas fully because I am a person who loves fashion, creativity, hates monotonous work.   but I also know that fashion industry is a sort of industry which has lot of competition and I heard the article that says the majority of business fails in fashion industry because it is an industry which looks very simple from outside but is the toughest to crack. But still I feel there is one spot where something can be done that is footwear accessories. There is a gap which needs an upgradation. People are still wearing a sock which they used to wear 30-40 year ago. And the vibe of that sock is so depressing and makes you feel like oldy and attracts sadness. coolness is missing. but finally got the idea of cool footwear accessories like funky shoe laces, charms, socks something which is unique and not easily found in the market places, not owned by everyone, stands out and grab people attention, colorful, creative, fashionable, which express for self and have a story behind it.

One gap in fashion industry and no one talks about it

I feel fashion has evolved a lot in these years, people are putting lot of effort in deciding their daily outfits and making them presentable in front of world. They do select what sort of clothes accessories, bags, watches, glasses work well with them, but when it comes to footwear it is restricted to shoes and sandal only- socks, laces and charms get ignored by millions of people which results in every one is wearing those same boring socks and plain laces every day. But there is trend rising in western countries. Genz generation are going crazy after “going funky” they do believe in wearing what makes them feel happy and confident and they love this fashion. There are few E-commerce brands which are catering to the needs to this market and they are growing at a very good rate and making good revenue. Big market players like ZARA and HnM are still away from this game, they are selling socks but they are not selling the socks which are highly relatable to the audience and are funny. It is highly niche market but it is expected to grow by 9% by 2032 as per some researchers.

Everyone says “Ek insaan ki pehchaan ukse juuto se hoti hai”, But still ignoring Shoe accessories?

Now a days everyone is Focusing of the hair accessories, jewelry, bags, makeup, fragrance, etc. which shows people are spending on themselves to look best and this is very good as one should be conscious and aware of his/her personality and should groom themselves in the best way possible. But most people don’t even think of socks and shoe accessories as it is not fully visible butttt wait the research says the first thing that people unconsciously notices are feet that is why you must have heard people saying that “Ek insaan ki pehchaan ukse juuto se hoti hai” and even a small details like what socks or shoe laces or charm you are carrying describes your personality, vibe, attitude, the way you think and the way you live your life and it can impact your charm and personality. A small addition of charm in your shoe or a Quiry socks can change your entire energy and vibe. This creates a whole new market for creativity in footwear and the concept of accessorizing.

 

An Existing social taboo coming to an end

As one grows up surrounding around us says to act mature and wear neutral colors avoid loud colors, avoid cartoons, prints and stay formal. But all this for whom?  people have actually mixed maturity with dull life which has no colors. They have made life Soo serious which is absolutely not true. You live life for once - wear whatever you love, experiment with your style. Please don’t listen to other, listen to yourself.

Everyone has an inner child inside them. Who loves color, cartoons, freedom and fun. Wearing quirky socks, charms and shoelaces will revive it and will keep a person happy and effortless cool. Millennian generation has followed the societal dress code since very long and now it’s a time for Genz or alpha who are break it and make a change in the society. On social media funky and quirky fashion is booming and in global markets funky and quirky shoes accessories have already became a statement and India is on its way to catch this trend. New generation of India prefers products which are new, unique and feels real.

Generation Z – the change maker in fashion industry

Genz loves newness, they don’t want to look like any other person around, they love to show off their individualistic personality. They like the accessories that makes them stand out. As we can see new generation are spending like crazy on phone accessories, jewelry, bags, shoes etc.

Sneaker industry is also booming, people are calling them sneaker head, who are sneaker(shoe) collector and the complimentary products like quirky socks, charms and laces will also boom as person who is a shoe collectors and love sneakers will definitely buy a shoe accessory and Genz actually do spend on the items which expresses themselves, is uncommon keep them lively and which stands out subtlety.

So finally launching a brand soon which represents culture of freedom, rebel, confidence, style, expression, fun and quirky and revolutionize the shoe accessories market.  

World is burning with ego, stress, rebel, competition and lots of war but remember life is short and nobody knows tomorrow so before the world ends add shoe accessories in your collection.